Praise for the Book What Sticks

Al Ries, author, The Origin of Brands

" The marketing communications industry has undergone dramatic change over the past few decades: new...."

" The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control and the proliferation of media channels have created a marketing landscape with many potential potholes and wrong turns. Rex Briggs and Greg Stuart have created a smart road map for navigating this rough terrain, providing the do’s and don’ts of maximizing ROI."

David Verklin, CEO, Carat Americas, Chairman, Carat Asia Pacific

"What Sticks is a must-read manual for the modern marketer. Rex and Greg have captured in...."

"What Sticks is a must-read manual for the modern marketer. Rex and Greg have captured in one fascinating volume all you need to know to make a dramatic improvement in the effectiveness of your marketing budget. What Sticks is a blueprint for change and a gold mine for smart marketers."

Shelby Bonnie, Chairman and CEO CNET Networks

"We are currently in the midst of a revolution in the way that companies execute...."

"We are currently in the midst of a revolution in the way that companies execute and evaluate advertising. What Sticks provides a foundation that every CEO and CFO will need to know. It will forever change the way they think about advertising."

Michelle Conlin, Associate Editor, BusinessWeek

"This book will be to marketers what Six Sigma was to GE’s Jack Welch. Everyone knows that marketing...."

"This book will be to marketers what Six Sigma was to GE’s Jack Welch. Everyone knows that marketing is broken. Briggs and Stuart have the data-proven fix. A must read."

Bob Liodice, President and Chief Executive Officer, Association of National Advertisers, Inc.

"If there is one book you want to have read about advertising, it’s What Sticks. It is...."

"If there is one book you want to have read about advertising, it’s What Sticks. It is the most comprehensive review of how to succeed at developing Advertising campaigns that I’ve ever seen."

Rich Stoddart, President Leo Burnett USA (former Marketing Communications Manager Ford Motor Company)

"I conducted this research for one of our Brands and it dramatically changed the way we looked at our...."

"I conducted this research for one of our Brands and it dramatically changed the way we looked at our advertising and advertising process."

Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group. Author of Bang! Getting Your Message Heard in a Noisy World

"Nothing gets the attention of our CMO clients today like the issue of marketing accountability. What Sticks has a clear...."

"Nothing gets the attention of our CMO clients today like the issue of marketing accountability. What Sticks has a clear and innovative solution for marketers of all levels and budgets to get more Bang! for the buck."

Tim Kopp, VP, Worldwide Interactive Marketing, The Coca Cola Company

"I used the research and approach outlined in What Sticks in a brand I managed...."

"I used the research and approach outlined in What Sticks in a brand I managed and drastically improved the impact of our advertising as a result. This is a great book and approach, and one that is completely new. In order to stay competitive, I expect every marketer will have to read this book."

O. Burtch Drake, President and CEO, American Association of Advertising Agencies

"The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control...."

"The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control and the proliferation of media channels have created a marketing landscape with many potential potholes and wrong turns. Rex Briggs and Greg Stuart have created a smart road map for navigating this rough terrain, providing the do’s and don’ts of maximizing ROI."

Peter Sealey, PhD, Adjunct Professor Haas School of Business UC Berkeley Former CMO Coca Cola Company & Columbia Pictures

"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is a clear prescriptive...."

"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is a clear prescriptive approach to improve your advertising results."

As featured in

Bloggers weigh in

1.

By Krista

Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers—please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like "Half of all...

2.

By lukeMV

This two day conference featured some amazing speakers; which included, but certainly was not limited to, Greg Stuart of IAB, Ron Belanger of Yahoo!, Kim Malone of Google, Chas Edwards of Feedburner, [...

3.

SVP Sales Norway TV Group

What can I say but really grateful. You did a fantastic job and we definitely want to see you next year.

4.

CFO, Major U.S. Package Goods Company (said in the hall
after an ANA presentation)

Oh my god, you are so right. But none of us want to admit it.

5.

EU VP of Advertising – P&G EU

We are just not going to do that.

6.

Pharmaceutical Conference Head

You were one of the powerful presenters we’ve ever had. And loved the content

7.

By Chris Busch http://www.chrisbusch.com/

Greg Stuart, co-author of What Sticks, led off this morning with a call for marketers to accept the burden of proving that advertising campaigns are actually working. A big key is having universal agreement on the goals of the campaign...