What Greg Speaks On

Marketing Inspiration & Marketing Innovation

Audiences are Marketers, Media Sales, Advertising

What they say about greg

Peter Sealey, PhD, Adjunct Professor Haas School of Business UC Berkeley Former CMO Coca Cola Company & Columbia Pictures

"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is...."

"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is a clear prescriptive approach to improve your advertising results."

Peter Sealey, PhD, Adjunct Professor Haas School of Business UC Berkeley Former CMO Coca Cola Company & Columbia Pictures

O. Burtch Drake, President and CEO, American Association of Advertising Agencies

"The marketing communications industry has undergone dramatic change over the past few decades:...."

"The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control and the proliferation of media channels have created a marketing landscape with many potential potholes and wrong turns. Rex Briggs and Greg Stuart have created a smart road map for navigating this rough terrain, providing the do’s and don’ts of maximizing ROI."

O. Burtch Drake, President and CEO, American Association of Advertising Agencies

Tim Kopp, VP, Worldwide Interactive Marketing, The Coca Cola Company

"I used the research and approach outlined in What Sticks in a brand I...."

"I used the research and approach outlined in What Sticks in a brand I managed and drastically improved the impact of our advertising as a result. This is a great book and approach, and one that is completely new. In order to stay competitive, I expect every marketer will have to read this book."

Tim Kopp, VP, Worldwide Interactive Marketing, The Coca Cola Company

Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group. Author of Bang! Getting Your Message Heard in a Noisy World

"Nothing gets the attention of our CMO clients today like the issue...."

"Nothing gets the attention of our CMO clients today like the issue of marketing accountability. What Sticks has a clear and innovative solution for marketers of all levels and budgets to get more Bang! for the buck."

Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group. Author of Bang! Getting Your Message Heard in a Noisy World

Rich Stoddart, President Leo Burnett USA (former Marketing Communications Manager Ford Motor Company)

"I conducted this research for one of our Brands and it dramatically changed the way...."

"I conducted this research for one of our Brands and it dramatically changed the way we looked at our advertising and advertising process."

Rich Stoddart, President Leo Burnett USA (former Marketing Communications Manager Ford Motor Company)

Bob Liodice, President and Chief Executive Officer, Association of National Advertisers, Inc.

"If there is one book you want to have read about...."

"If there is one book you want to have read about advertising, it’s What Sticks. It is the most comprehensive review of how to succeed at developing Advertising campaigns that I’ve ever seen."

Bob Liodice, President and Chief Executive Officer, Association of National Advertisers, Inc.