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"The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control and the proliferation of media channels have created a marketing landscape with many potential potholes and wrong turns. Rex Briggs and Greg Stuart have created a smart road map for navigating this rough terrain, providing the do’s and don’ts of maximizing ROI."

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"I conducted this research for one of our Brands and it dramatically changed the way we looked at our advertising and advertising process."

"If there is one book you want to have read about advertising, it’s What Sticks. It is the most comprehensive review of how to succeed at developing Advertising campaigns that I’ve ever seen."