By Greg Stuart and Rex Briggs Foreword by Steven D. Levitt, co-author of the bestselling Freakonomics
"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is...."
"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is a clear prescriptive approach to improve your advertising results."
"The marketing communications industry has undergone dramatic change over the past few decades: new technologies,...."
"The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control and the proliferation of media channels have created a marketing landscape with many potential potholes and wrong turns. Rex Briggs and Greg Stuart have created a smart road map for navigating this rough terrain, providing the do’s and don’ts of maximizing ROI."
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"I conducted this research for one of our Brands and it dramatically changed the way we looked at our advertising and advertising process."
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